Three (3) generations of the Arthur family. From left to right: Peggy Arthur, MBA/Co-Owner; Grandma Peggy Arthur; and Queen Arthur, Co-Owner/ named Peggy after her grandmother | Photography by Paulina Fadrowska

Thank you for visiting truly Natural Boutique we are truly grateful. We are a black owned family business comprised of a truly Natural mother and daughter duo. The parent company of truly Natural Boutique is Truly Natural, Inc. established in 2013. Our goal is to be the first natural beauty destination in the United States. Understanding that family comes first truly Natural Boutique is moving back home to Louisville, KY from Chicago, IL.

By faith, family, and service soon the southern belles of Louisville, KY will be able to Shine, Dine, Wine, and Gain Knowledge of the World’s Best Natural Products. At truly Natural Boutique we believe in small business. Moreover, we support women in business. With this, we readily aim to support fellow small business owners via our events and in store opportunities. The launch of truly Natural Boutique in Louisville will be accompanied with the launch of truly Natural Boutique’s brunch club – Southern Curly Belles Brunch. Southern Curly Belles Brunch will arrive in Louisville, KY early 2015.

A pivotal part of our model is that our boutique is mobile in that our staple pieces such as our iconic couch and kitchenette product displays/ stations are on wheels. In 2014, we were nominated for the Chicago Innovation Awards. Additionally, we released our first product under the truly Natural Boutique label – Shea Don’t Play! quickly becoming a top seller. If you are interested in learning more about wholesaling Shea Don’t Play! email

“Serving natures beauties by serving natures finest.” – truly Natural Boutique

We invite you to shop our boutique and connect with us at the Southern Curly Belles Brunch series in Louisville. Please note vendor opportunities will be available. If you are interested in franchise opportunities email If you are interested in Southern Curly Belles Brunch opportunities email

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